Brand Manager
Lovingston, VA 
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Posted 13 days ago
Job Description
Job Description

Due to an internal promotion, we have the opportunity for a self-driven FMCG marketer to take ownership of our iconic local brand Golden Circle. This role drives a range of activities such as strategy and brand development, NPD, and developing advertising and marketing campaigns.

Key Responsibilities:

  • Develop and implement advertising, POS, publicity and consumer promotion plans
  • Lead brand NPD including idea generation, preparation of business plans, P&L management and post launch audits
  • Develop and implement product and packaging updates
  • Assist in strategy development including one and three year plans
  • Monitor brand performance and develop consumer insights through research tools and reporting
  • Support annual budgeting, and quarterly forecasting
  • Communication and coordination across cross-functional teams including Sales, Operations and Management

This is a truly unique role where you will work on an iconic local brand, leveraging global resources and learnings. You'll be treated as an owner from day one, working closely with cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success.

About you:

  • 2-3 years of FMCG brand marketing experience
  • Strong project management experience on NPD and creative/advertising
  • Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred)
  • Exceptional stakeholder management to lead cross-functional teams
  • Problem solver who can think outside the box, with resiliency to bounce back from set backs
  • Ability to operate in a fast-paced environment

About us:

  • Hybrid Working - Flexibility around when and where you work.
  • Pay for Performance - industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package.
  • Parental Leave - paid time off for both primary AND secondary caregivers.
  • Leave Options - Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.
  • Great Place to Work certification in Australia.
  • In House Training Programs
  • Corporate Discount Programs & Novated Leasing - Utilize a range of discount programs (gym membership, health insurance, banking) depending on location.

#LI-DNI

Location(s)Freshwater


Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.


It is the continuing policy of The Kraft Heinz Company to afford full equal employment opportunity to qualified employees and applicants, regardless of their race, color, religion, sex, national origin, age, physical or mental handicaps, military or veteran status, sexual preference, or any other protected condition or characteristic in conformity with all applicable federal, state, provincial and local laws and regulations.
Final candidates must be legally authorized to work in the United States without Company sponsorship. Exceptions requesting work visa sponsorship will be reviewed on a case to case basis.

 

Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Experience
2 to 3 years
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